Hello
I've been spreading the word about this for 15 years, but only recently have I been able to 'rest my case' on a growing body of research. For example:
* Gallup International reported that businesses in the top 24% of employee engagement had less turnover and remarkably higher percentages of customer loyalty, profitability and revenues.
* Extensive studies by HayGroup revealed powerful links between employee engagement and productivity, which ultimately impacts the bottom line.
* Workplace values expert John Izzo has abundant proof that this 'generation' of employees is more conscious of their own needs and of their place in the world
For business leaders in companies of all sizes, the writing is on the wall: You can make and save money by keeping employees engaged. Coupled with The Sarbanes-Oxley Act, which requires that businesses document internal controls relating to employee and customer satisfaction, it's never been more important for business leaders to stop dismissing internal customer care as 'soft and unimportant.'
